HUNGRY by OK campaign — model and Dhaka child, faces split, both wearing the same OK denim jacket
HUNGRY by OKPre-launch · 2026

Every pair sold. A child fed.

The Number

500,000

Children go hungry every day in Dhaka, Bangladesh.

HUNGRY by OK exists because of them.

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The Story

A life built on beauty.
A dream built on purpose.

Opel Khan has always lived with an eye for craft, detail, and the extraordinary. From Issey Miyake to Yohji Yamamoto, Giorgio Armani to Jean-Paul Gaultier, Prada to Balenciaga — he wore the houses, studied the cuts, and understood what makes fashion timeless.

Patek Philippe on the wrist. A collection of cars most only dream of. He lived that life fully — but realised the greatest luxury is not what you own, it is what you give.

So he made a choice. He sold the watches, the cars, the collection — and poured every dollar into one final dream: HUNGRY by OK. Not because he had to. Because he chose to. Down to earth by design.

Along the way, he sharpened his mind with an MIT certificate in AI & Machine Learning — 992 out of 1000. Precision, discipline, and vision. The same values he now stitches into every pair of jeans.

Today, HUNGRY by OK exists to clothe the ambitious and feed the hungry. Starting with the 500,000 children who go without a meal every day in Dhaka — and reaching further, every single pair sold.

"I traded the collection for a cause. The best investment I ever made."
— Opel Khan, Founder
Opel Khan, founder of HUNGRY by OK

The Craft

01

Made in Bangladesh

The same factory floor that produces for Levi's, G-Star and Diesel. World-class denim, woven by people who have known nothing else.

02

Finished in Sydney

Thirty per cent local finishing. Each pair completed by hand on Australian soil. Semi Made in Australia, by definition.

03

Worn Everywhere

Premium denim for the ambitious, the driven, the hungry. Built to outlast the moment that made it.

The Mission

We Sell Jeans.
We Feed Children.

For every pair of HUNGRY by OK denim sold, a meal is provided to a street child in Dhaka through our charity partner [Charity Partner TBC]. No marketing fund. No middlemen. One garment. One meal. Forever.

Meals Provided

0

Counter resets at launch